Ads of the world

Ads of the world

I just came across this website through my extracurricular blog reading, but it seems like it could be useful for some of the marketing research questions we receive at the library (especially on the elusive topic of online advertising). The ad images and embedded videos can be browsed by media type, region, country, or industry. “Or” being an important word there, because it doesn’t seem like you can combine these categories to refine your search. Using the free text search box and searching by the category names (e.g. “TV Americas”) will return results, but they’re not limited just to ads that are tagged with those terms. Additionally, you can browse logos by category/industry and country. All the examples I looked at included production/creator credits for the ads. It seems like this might be a good way to track marketing trends, although it’s unclear how broad the coverage is. Also, it’s unclear exactly what criteria determine whether ads make it (or don’t make it) onto the site. The “Upload” page seems to imply that most, if not all, the content is submitted by advertising professionals and/or students, aka the people who are responsible for creating the content. Then there’s some sort of editorial/filtering process.

Even if I never end up using this site to help with research questions, I will definitely have fun browsing it. It’s interesting just to see the colors and styles that predominate certain media types, regions, and industries.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s