UX research: balance and iterate

Interesting food for thought in this article published in the Weave Journal of Library UX:

The goal of user experience work, as I see it, is not a purity of methods but a balancing of these methods with a practical effectiveness of outcomes. If ethnography and service design can be understood as poles on a spectrum, with methods on one side and outcomes on the other, then user experience would be my term for the spectrum itself.  – Andy Priestner

I’m not sure I get much out of the idea of user experience as a spectrum between ethnography and service design, but I wholeheartedly agree that the goal of UX work is a balancing of methods more than a purity of methods. This view came up frequently in talks at both this year and last year’s IA Summit. FJ van Wingerde did an especially nice job of synthesizing how all the UX research tools we have are basically problematic, but we still have to use them:

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